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Cynthia Rowley Enters Beauty Business

Picks Birchbox as launch pad.

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By: TOM BRANNA

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Cynthia Rowley has made her foray into beauty, exclusively on Birchbox.com. “Launching Cynthia Rowley Beauty with Birchbox was a natural next step for the company as we continue to grow into a global lifestyle brand,” said Rowley. “We decided to enter the beauty market through the successful online medium we used to launch eyewear this past summer, it disrupts the traditional beauty distribution model and engages our customers.” Inspired by her current ready-to-wear collection, Cynthia Rowley ...

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